01Spend
All ad spend in one place
Stop logging in to separate advertising consoles. Spend, clicks, impressions and attributed orders from every delivery app’s ads, for every outlet, in one dashboard.
Ads & ROAS
Know what every ad rupee actually returns
Measure true return on ad spend across every delivery app, cut the campaigns that don’t pay back and put your promotion budget where it works.
Return on ad spend · 7 days
4.1×
Blended ROAS across delivery app ads
Ad spend₹48,150
Attributed orders905
Sample figures. Lunch combos at Koramangala is returning only 1.3× and is flagged.
Campaigns
Every campaign, ranked by what it returns
Spend, clicks, impressions and attributed orders from both platforms’ ad consoles, side by side for every outlet.
Active campaigns · last 7 days1 low return
| Campaign | Channel | Outlet | Spend | Orders | ROAS |
|---|---|---|---|---|---|
| Dinner boost | App A | Cyber City | ₹18,400 | 412 | 5.2× |
| Weekend biryani | App B | Indiranagar | ₹12,900 | 268 | 4.1× |
| Lunch combos | App A | Koramangala | ₹9,600 | 71 | 1.3× |
| New-user offer | App B | Whitefield | ₹7,250 | 154 | 3.4× |
Cost per click by daypartApp AApp B
Sample data, shown for illustration.
Outlet P&L
Ads, measured against the payout
Platforms take ad spend straight out of your settlement. Rasoyum lines those deductions up against each outlet’s weekly net payout, so local marketing never eats past the margin you planned.
Koramangala · Week 41 · sampleAds 9.8% of gross · target 8%
Gross sales₹2,40,000
Commission and platform fees−₹52,800
Ad deductions−₹23,500
Net payout₹1,63,700
What you get
Make every rupee of ad budget count
Built for marketing heads, CFOs and growth teams buying visibility on busy delivery apps.
02ROAS
True return on ad spend
Track ROAS by outlet and brand. See which campaigns bring in new, profitable orders and which only subsidise diners who would have ordered anyway.
03Efficiency
Cost per click by daypart
Compare cost per click and conversion at lunch and dinner and by delivery zone, then move budget to outlets with kitchen capacity and orders that convert.
04P&L
Ad spend against payouts
Ad deductions are matched against weekly net payouts, so local marketing never goes past the outlet’s gross margin target. The rest of each settlement is checked by Payout Audit.
Related
Works well with these modules
Audit your ad spend across channels
See how Rasoyum tracks ROAS and brings every delivery app campaign into one view.